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This LookBook is demonstrating the city’s influence through our signature style. Looking to personify Richmond's spirit, toughness, and pride in these visuals. To fully execute this opus, exciting, new rapper HFE Tee (@HFE_RVA) appears in the cookbook.


The apparel is comprised of 3 graphic tees with two different color ways and the WhatchaNeed Box logo shorts. Worn bigger on the ladies to give the visual that she is wearing her mans t-shirt.


The FreeThaGuys Collection releases Wednesday, September 28th on and at the WhatchaNeed Pop-up Shop Friday, September 30th.

Photography: Tony West (@_itone)


Styling: KeithLee

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